Jennifer Lopez and Pitbull’s latest video release, Fresh Out of the Oven, is not my usual taste in music, but a few stills of all the gratuitous red lipstick shots made me curious.
As music videos go, it is fairly par for the course by now, slick editing, colour grading, and dramatic lighting are in attendence. The song itself tries too hard and ends up sounding too generic. The video uses a classic and stark black, white and red colour palette. The blacks and white are not too strong, but subtle, and the red is mostly provided by J Lo’s dark red lips, which get plenty of screen time.
The surprising bit of red in the video was her leopard print stilletos with a red underside! Yes, the bottom of her shoes are red, and since she does spend the requisite time writhing around to the music, the red under soles are clearly visible. Now that’s a new twist to red shoes, and for such visual touches the video is worth a quick watch, even if the stupid repetition editing looks like a budgetary restraint, rather than a stylistic choice.
Of course, if you’re a J Lo fan, all these points are moot, and you’re probably already drooling and paying homage by now, so enjoy.